New look for Irwin

Market Creations was engaged by the Shire of Irwin to develop a new corporate identity to coincide with the completion of its new administration building. Shire of Irwin Council President Stuart Chandler said the timing of both the new brand and relocation represented an exciting new era for the Shire.

The client wanted their new brand to capture the shared icons of both Dongara and Port Denison, namely the Moreton Bay fig trees, Irwin River and the ocean.

Market Creations also developed the new positioning ‘A Brilliant Blend’ after running stakeholder engagement and community workshops to identify what local people thought were the areas unique elements.

‘A Brilliant Blend’ represents the intrinsic link between the two towns of Dongara and Port Denison and of the blend of coastal and rural landscapes, old and new architecture and amenities and the blend of economic and lifestyle drivers that are available within the Shire.

The Shire will gradually replace the existing logo with the new one on all stationery and signage and a new website is currently in development.