The new Allendale Primary School logo depicts people standing in a circle together. Their hands are thrown in the air in joy because they are celebrating their happiness at being part of a school community with strong values.
Their bodies can also be interpreted as books, representing Allendale Primary School’s identity as an education institution.
The overall shape of the design pays homage to the original sun logo as well as being slightly floral in design to signify the school’s growth.
Thrilled with the outcome, Allendale Primary School asked us to apply their new logo and colour scheme to a suite of stationery, email signatures and calico bags, and the branding was carried through to the design of their Business Plan in 2015.