City of Busselton unveils new corporate website

Posted on: Thursday, 25 March 2021 at 10:59:40 AM

City of Busselton webiste

About the client

The City of Busselton is a City by the sea, where environment, lifestyle and opportunity meet.

Located 230kms south of Perth, Busselton is situated on the long curve of beautiful Geographe Bay, surrounded by stunning ocean views and lush nature. The council and staff at the City of Busselton are driven to making Busselton a special place to live and visit, as well as creating a place ‘where environment, lifestyle and opportunity meet’.

The City of Busselton sought a digital gateway that would showcase their beautiful coastal region and inspire residents and travellers to explore everything the City has to offer. The Market Creations team was excited to partner with the City of Busselton to deliver their corporate website and bring their vision to life.

The brief

The main priority for the City of Busselton’s corporate website re-development project was to create an engaging website experience that was both easy to navigate and would also draw residents and tourists back to the city centre and its variety of worthy attractions in addition to its iconic Busselton jetty.

With almost half of the website traffic coming from mobile, it was critical for the website to have a responsive web design that was able to adapt to different screen sizes. Capturing the City of Busselton’s brand and identity, while keeping the navigation user friendly, was also a significant requirement for this website development.

Market Creations set about creating a website that captured the City’s personality as well as provided clear information on service offerings. The website was designed to motivate the user to explore and stay on the site.

Market Creations worked closely with the City to capture the personality and unique lifestyle of Busselton via a contemporary, clean and authentic website design. 

Discover what’s near you

The Near Me module was custom developed for the City of Busselton corporate website development project in order to guide tourists through the town as well as encourage residents to explore their own backyard. The module enables users to geo-locate items that are then displayed on a map.

Website visitors can find the Near Me module through the customised content area on the homepage, prompting them to type in an address or use their current location to search what is in and around their area. Through a user-friendly interface, each location can be categorised by colour and icon to help users easily identify various location types. 

The City of Busselton has utilised the Near Me module to showcase their attractions and services, from parks and recreation facilities to events, libraries, and art trails.

Intuitive navigation

Navigation was a critical component of the City of Busselton corporate website project. Market Creations worked with the City on the organisation of hundreds of pages of content into a site map that was easy to navigate and encouraged self-servicing.

Rethinking the entire site navigation and user experience, our team reviewed and restructured the City of Busselton’s sitemap, creating intuitive navigation pathways to allow visitors to explore the website with ease.

Leveraging our ‘Landing Page’ module, the menu of the website is displayed visually via previews of webpages with a title, image and accompanying introductory text, allowing users to review information on multiple pages before deciding where to go.

The outcome

Keeping their brand and vision as the cornerstone of the project, Market Creations reinvented the City of Busselton’s website using a clear and bold design to reflect their vibrant community. The website is an immersive experience where visitors are enticed to learn more about Busselton.

"Working closely with Market Creations, we were able to easily refine our website design to ensure our new site would be intuitive and user friendly for our community and key stakeholders. Market Creations also worked closely with us to customise parts of our website which are unique to the City of Busselton and our community – it was very clear that the team at Market Creations were excited by the customised development and were really helpful in ensuring a quality result. The team at Market Creations were knowledgeable and extremely prompt and we look forward to developing our next few sites with them." - Ana Marsic, Web Communications Officer at City of Busselton.

Next steps

Market Creations partnered with the City of Busselton on the development of seven of their websites over three years, namely:

  • Leisure Centre website (LIVE)
  • City of Busselton website (LIVE)
  • Intranet (IN PROGRESS)
  • Busselton Libraries website (PLANNED)
  • Busselton Margaret River Airport website (PLANNED)
  • Busselton Jetty Tourist Park website (PLANNED)
  • Cultural Precinct website (PLANNED)

We look forward to continuing working with the City to launch their next websites.

To learn more about our website design and development services, contact us on (08) 6168 1000 or mc@marektcreations.com.au

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