How Google's SSL requirements impact the SEO of your website

Posted on: Monday, 6 January 2020 at 3:54:20 PM

An SSL Certificate provides security for websites and protects valuable information from online hackers. Security is essential for any website to provide data protection, build trust with customers and for better search engine ranking.

What is an SSL Certificate?

HyperText Transfer Protocol (HTTP) is a system used for transmitting and receiving information over the Internet. However, it does not provide security for data travelling from Point A to Point B. This means that sensitive information and data are not secured and can be interfered with by third parties. 

HyperText Transfer Protocol Security (HTTPS) sites incorporate an SSL certificate that protects a site connection through authentication and encryption. SSL refers to ‘Secure Sockets Layer’ and it works by providing a secure connection between a computer and a web server. The 's' at the end of 'http' indicates that the website is secure, allowing safe connections from a web server to a browser. 

What are the benefits?

  • Encryption prevents user's activity from being tracked and their information stolen.
  • Data integrity ensures files are not corrupted when they're being transferred.
  • Authentication protects against attacks and builds user trust.

Why do I need an SSL Certificate?

Encrypting your website will protect any sensitive information from being stolen. Without an HTTPS connection, you are exposed to the risk of being hacked and having your information stolen.  Encryption through SSL certification will prevent any online criminals and hackers from intercepting the website connection and stealing private data.

SSL certification is part of Google’s search ranking algorithm and is essential to help boost your website’s visibility. In the competitive space of SEO, having an SSL certificate may be the factor determining whether your website will show first over your competitors.

An SSL certificate is not only advantageous for boosting SEO, but also makes your website more trust-worthy and communicates that your website is safe and secure. In an age where privacy is a priority for consumers, it is important to secure your website to build trust with your customers. According to a survey conducted by HubSpot, 82% of respondents will leave a site if they do not have an SSL certificate and display the ‘Not Secure’ warning.

In a nutshell, SSL helps:

  • Provide security for your users when they visit your website and ensures their information stays private such as credit card information, address, contact details, etc.
  • Boost SEO and increase the visibility of your website.
  • Build trust between you and your customers and provide assurance for when they use your website.

Google’s SSL requirements

Google rolled out updated algorithms in 2014 to favour HTTPS websites – this means that HTTPS websites achieve a higher organic ranking on Google than HTTP websites.

To further promote the adoption of SSL certificates, Google recently began publicly flagging sites that are unsecured.  This meant your website will display a ‘Not Secure’ in the URL bar, warning visitors that they shouldn’t enter any sensitive information on the site.  

Google Chrome is the leading web browser by usage, currently holding 64.3% of the web browser market share, it is therefore important for website owners to be aware of their SSL requirements. Having a ‘Not Secure’ label next to your domain name can reflect negatively on your brand and discourage visitors from using your website.

As an SEO ranking factor, it is also possible that your website may become lost in traffic if not secured. Having an SSL-secured site will give you a ranking boost and an advantage over competitor websites that are not secured.

Secure your website today

Make sure your website is secure and your SSL certificate is renewed every year.

Market Creations can help install your SSL certificate without the technical burdens, so you can focus on growing your business.

Contact us today at mc@marketcreations.com.au to find out how we can work with you to protect your website.

 

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