Shire of Ashburton Handbooks

Market Creations Agency has continued its relationship with the Shire of Ashburton to refine some of their internal documents to align with their corporate style guide.

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Client Name
Shire of Ashburton Handbooks

Website
https://www.ashburton.wa.gov.au/

Category
Graphic Design,

About the client

Established in 1972, the Shire of Ashburton is one of the four local government areas in the Pilbara region of Western Australia. Named after the Ashburton River, the Shire's vision is to embrace the unique Pilbara environment through the development of vibrant, connected, and active communities that have access to quality services and exceptional amenities. 

The brief

Market Creations Agency collaborated with the Shire of Ashburton to design three internal documents including an Employee Handbook, Manager Handbook, and Director Handbook. The handbooks needed to show the unique region that surrounds the Shire of Ashburton. This region has some of the world's largest open cut mines, pastoral leases, and cattle stations and a prosperous fishing industry spanning a magnificent ancient tropical landscape. Employed in a number of industries, the regions residents work across oil, gas, mining, cattle, fishing, and tourism. Employment and career opportunities are provided by the supporting infrastructure for the regions 10,000 residents. 

Refreshed guidelines

Before designing the documents, Market Creations Agency reviewed and refined the Shire's existing content and selected images. They wanted original, eye-catching designs, tailored to the individual target audiences. This meant tailoring each handbook to each of the three levels within the organisation. The handbooks were thoughtfully created the ensure easy reading and navigation. 

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The outcome

Delivering fresh and contemporary designs, Market Creations Agency was able to showcase what makes the region unique. The Shire was able to successfully implement the handbooks as a guide for employees, managers and directors. With a long shelf life, the corporate documents serve to enhance the Shire's recruitment strategy and better manage staff expectations.