Shire of Narembeen

Shire of Narembeen

Market Creations Agency delivered a rebranding strategy and website refresh for the Shire of Narembeen in August 2018.

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Client Name
Shire of Narembeen

Website
www.narembeen.wa.gov.au

Category
Website Design, Branding, Graphic Design,

About the client

Located in the heart of the Wheatbelt, 286km East of Perth, Narembeen is a vibrant community that has evolved from its rural history. It plays an important role within the Wheatbelt in cereal cropping, cattle and sheep production, agricultural innovation, as well as support from industries such as engineering, auto works, and tourism.

The brief

After three years of visiting the Shire of Narembeen on our twice-yearly activity throughout the regions, Market Creations Agency was invited by the CEO Chris Jackson to provide a quote to refresh the Council’s website under the WALGA CouncilConnect project. The discussion went to brand and work. Market Creations Agency was undertaking for other Local Governments in WA. In some cases, the brand influenced the art direction for a website design and in some cases, the logo was not linked to a style guide. The Shire of Narembeen then accepted the offer of a free 30-minute marketing workshop, where Market Creations Agency presented the benefits of branding and relevant case studies to a full meeting of the Council. Market Creations Agency was subsequently appointed to develop the brand and style guide together with a new website.

Community Engagement

Market Creations Agency worked closely with the Narambeen community and councillors who actively participated in the development of a design brief. Once the preferred logo was adopted, a style guide and new website were launched at a community forum and Christmas party in December 2018. The style guide included all stationery applications, refresh of website and digital channels, updated suite of marketing collateral and promotional items as well as many signage applications that can now be found throughout the Shire of Narembeen.

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The outcome

The Shire of Narembeen’s brand and style guide has been successfully integrated into the community and proudly embraced by community members. It represents another brand project delivered by Market Creations Agency that started as an educational process defining brand and the benefits of branding, bringing the community together to inform the design process and then leaving the community with a sense of unitedness under the tagline ‘Together We Grow.’

 

“The Shire of Narembeen appointed Market Creations Agency to undertake a rebranding exercise which was well received by Council and our community on delivery in late 2018. The process included a community workshop to which all participants provided input into the unique characteristics of the area and the aspirations the community shared. From this input, Market Creations Agency prepared for Council consideration a range of logo concepts and taglines, which were further refined until a preferred direction was agreed to. The brand launch included a comprehensive Corporate Style Guide inclusive of stationery, welcome signage and a refreshed website.”

 

Chris Jackson, Chief Executive Officer, Shire of Bruce Rock