Digital Marketing Manager - Perth Office

Market Creations is an award-winning integrated marketing and technology agency offering an extensive range of services to clients throughout the state of Western Australia. 

By constantly bench marking our services, Market Creations has established a reputation for delivering outstanding service to small, medium and large businesses, local government agencies and many other organisations.

We are a high-energy, fast paced team providing a diverse range of services to a broad client base. We strive to make a measurable positive difference and have our services recognised as such.

We are currently looking for an experienced, highly motivated and qualified Digital Marketing Manager. The core responsibilities are as follows:

  • Drive customer understanding and insights that defines our customer needs, attitudes and values in order for customers to have stronger experiences, with greater impact.
  • Conduct Marketing Strategy Workshops for external clients, often at business owner and senior management levels.
  • Maintain client relationships with strategic account management.
  • Promoting new and existing products to market whilst analysing the direct competitions product range.
  • Prioritises, multitasks and manages workload efficiently.
  • Assist in writing internal marketing and administrative requirements e.g. Tenders.
  • Produce and deliver regular reports identifying areas of opportunity and risk, budgetary spend, ROI and growth against targets.
  • Conduct analysis and periodical reviews of our products and services, competition, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
  • Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Continue to build and maintain our social media presence.
  • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Identify trends and insights to optimize spend and performance.
  • Brainstorm new and creative growth strategies through digital marketing.
  • Collaborate with internal teams to enhance our web service and optimize user experience.
  • Strong analytical ability to evaluate end-to-end customer experiences across multiple channels and customer touch points.
  • Maintain digital marketing staff by recruiting, inducting, and training employees.
  • Maintain digital marketing team results by guiding employees as well as planning, monitoring, and appraising job results.

Skills & Attributes

Essential

  • A degree in Marketing and Communications (or significant applied experience)
  • 5+ years experience in a similar position servicing the B2C and B2B markets.
  • Track record of executing content marketing, campaign marketing, social media marketing, email marketing and product marketing campaigns.
  • High levels of commercial acumen and an analytical mindset.
  • Excellent communication and interpersonal skills with an ability to engage with a variety of stakeholders, clients and suppliers.
  • A passion to develop, mentor and lead a marketing team to ensure they are the entrepreneurial force behind the brand.

Desirable

  • Understanding of Local Government processes.
  • Experience project managing and implementing websites and intranets.
  • Exceptional strategic, analytical, and creative thinking abilities.
  • A strong knowledge of SEM in both SEA and SEO

Applications close Monday, September 18, 2020.

Please send your application to: hr@marketcreations.com.au

Only WA based candidates need apply.