Leeuwin Ocean Adventure Foundation

Leeuwin Ocean Adventure Foundation is a not-for-profit youth development and sail training organisation based in Fremantle, Western Australia. Leeuwin has been a long-standing client of Market Creations Agency.

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Client Name
Leeuwin Ocean Adventure Foundation

Website
www.sailleeuwin.com

Year
2018

Category
Marketing, Publications,

About the client

Located on the docks of Fremantle, Leeuwin Ocean Adventure has provided the opportunity for people to experience life at sea upon the traditional tall ship, STS Leeuwin II. With opportunities such as youth voyages, maritime cadetships and day sails during the summer, Leeuwin Ocean Adventure provides sailing experiences for all.

The Brief

Leeuwin Ocean Adventure first engaged Market Creations Agency in July of 2018 when their in-house marketing resource left the organisation. Market Creations Agency quickly became an extension of Leeuwin’s in-house team, visiting their offices at least once a week and taking over key marketing roles such as management of their website content and social media platforms, promoting upcoming day sails and engaging with voyage participants and volunteers.

The Strategy

With a limited budget, we focused on updating Leeuwin’s marketing collateral in a way that would provide them with resources they could use time and time again. This included generic pull up banners with key messages applicable for use at all events, templated flyers for voyage and day sails promotion so each year only dates would need to be updated, and the drafting, design and print of a capability statement which encapsulated all of Leeuwin’s unique products and services. Other collateral we designed for Leeuwin Ocean Adventure includes business cards, gift cards, email signatures, office signage and banners for the ship.

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The Outcome

Through our marketing initiatives, we have ensured Leeuwin’s sailing programs are full, events are a success and fundraising campaigns generate enough revenue to keep this important not-for-profit providing youth development programs for WA’s young people.

Entering our fourth year with Leeuwin Ocean Adventure, we look forward to continuing to work closely with them on refining their communications strategy, build brand awareness, and letting more people know about the fantastic work this organisation does.

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