Market Creations Agency partnered with MEEDAC at the end of 2021 to undertake a thorough audit of the organisations marketing activities to date. From this initial deep dive, our team were able to make a series of recommendations which we have been implementing ever since, to improve the brand synergies and communication effectiveness of MEEDAC's marketing.
Client Name MEEDAC
Website www.meedac.com
Year 2022
Category Website Design, Branding,
Marketing Audit & Strategy
Market Creations commenced our working arrangement with MEEDAC by looking at various options for the organisations corporate identity. Several logo concepts were developed but ultimately, a slight variation to the existing brand was landed on and subsequently rolled out into a comprehensive style guide.
Style Guide & Stationery Suite
The style guide informed the design of MEEDAC's new business cards, letterhead and email signatures which formed their new stationery suite.
Website Design & Development
Market Creations Agency also worked with MEEDAC to design and develop a much improved website presence. The new site provides users a streamlined navigation with quick access links, and a tidier sitemap. The website also introduces dynamic elements with an image rotator, a latest news feed, a customised Facebook feed, and a signup field for MEEDAC's eNewsletter, which is linked directly to the organisations MailChimp account making the email marketing management process a breeze.
Marketing Partners
Following the delivery of the branding and website scopes, Market Creations Agency is continuing to work with MEEDAC as their full-service marketing partners, handling everything from social media management, press releases, graphic design and photography.
The Outcome
MEEDAC were thrilled with the new look of their stationery website, and we look forward to continuing our relationship to promote the great work MEEDAC do for the Mid West community.