Accordwest

Accordwest is a community services organisation committed to preventing and ending homelessness while supporting individuals, families and communities to achieve positive and lasting outcomes. Working across housing, homelessness, community services, reintegration programs and social support initiatives, Accordwest delivers place-based services tailored to the unique needs of regional communities throughout the South West of Western Australia.

In 2026, Accordwest engaged Market Creations Agency during a period of organisational growth and transformation. With an increasingly diverse range of services, stakeholders and community audiences, Accordwest needed a more strategic and coordinated approach to marketing and communications, one that could strengthen its profile, clarify its messaging and better communicate the organisation's impact.

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Client Name
Accordwest

Website
www.accordwest.com.au/

Year
2026

Category
Marketing,

Strategy

Market Creations commenced with a comprehensive discovery and immersion process involving leadership, managers and frontline teams. This process informed the development of a tailored Marketing and Communications Strategy, establishing a clear roadmap for brand positioning, messaging, media engagement, content development, digital communications, website improvements and organisational communications. The strategy aligned marketing activity with Accordwest's organisational priorities, values and community-focused mission, creating a more consistent framework for communicating with audiences.

Media & Advocacy

Market Creations supported Accordwest to strengthen its profile as a voice on housing, homelessness and community wellbeing issues across the South West. Support included media releases, advocacy campaigns, stakeholder briefing materials and media-ready resources, helping Accordwest communicate its expertise and respond to issues affecting regional communities. This approach was brought to life through initiatives such as Connections Week, which created opportunities to connect community members with local support services, strengthen partnerships and generate greater awareness of homelessness and community wellbeing across the region.

Brand & Creative

Market Creations has supported the ongoing evolution of the Accordwest brand through the development of consistent, professional and visually engaging communications. This has included campaign assets, social media graphics, presentations, publications, stakeholder resources, marketing collateral and internal communications. Together, these assets have created a stronger and more consistent visual presence while giving Accordwest the tools to communicate effectively across a growing range of audiences and channels.

Digital & Social Media Strategy

To improve Accordwest's digital visibility, Market Creations developed a more strategic approach to social media planning, content development and performance reporting. Analysis identified opportunities to strengthen advocacy content, partnership communications and lived-experience narratives, while ensuring content continued to align with Accordwest's broader communications objectives. Performance-led planning has helped Accordwest connect with existing audiences while expanding its reach to new members of the community. In one reporting period, 85% of people reached by Accordwest's Facebook content were not existing followers, demonstrating the potential for social content to extend the organisation's reach beyond its established audience.

Outro

Through its partnership with Market Creations, Accordwest has moved from a collection of individual marketing and communication activities towards a more strategic and integrated approach. The engagement has established clearer messaging, stronger brand consistency and more coordinated communication across digital, stakeholder, media and organisational channels.

Importantly, Accordwest now has a stronger foundation for communicating its expertise, community impact and advocacy priorities, supported by a growing portfolio of professional marketing assets, strategic frameworks and content that can be used consistently across the organisation.

The partnership demonstrates how strategic marketing and communications can help a regional services organisation build visibility, strengthen stakeholder relationships and create a clearer public voice around the issues affecting its communities.