E-VIS

Since the beginning of 2026, Market Creations Agency has partnered with e-vis, providing strategic guidance, campaign planning and creative support to strengthen market presence and drive engagement across the local government sector. Drawing on our experience with technology, SaaS and local government organisations, we have worked closely with the e-vis team to establish a more strategic approach to marketing while supporting the continued growth of Greenlight, e-vis’ purpose-built planning and compliance platform.

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Client Name
E-VIS

Website
e-vis.com.au/

Year
2026

Category
Marketing,

Marketing Strategy, Calendar & Implementation Plan

Our engagement began with the development of an overarching marketing strategy, annual calendar and implementation framework designed to align evis' marketing activities with the priorities and decision-making cycles of local governments across Australia.

Working closely with the team, we identified key industry events, conferences and engagement opportunities across Western Australia, Queensland, New South Wales and Victoria. We mapped these against local government budget cycles, planning milestones and procurement timeframes to ensure communications and campaign activity could be delivered at the most relevant and impactful moments throughout the year.

The strategy also explored campaign themes, content pillars, audience segments and always-on marketing opportunities, providing the evis team with a practical roadmap to guide marketing activity, improve consistency and support long-term growth.

Strategic Marketing Review & Ongoing Support

Beyond strategy development, Market Creations Agency has become an extension of the e-vis team, providing ongoing strategic advice and marketing support through regular planning and review sessions.

Through weekly meetings, we work alongside the team to review priorities, assess opportunities and provide practical recommendations across campaigns, content and marketing initiatives. This collaborative approach allows us to provide real-time guidance while supporting the continued development of internal marketing capability.

Our support has contributed to a wide range of marketing initiatives, including website content reviews, conference preparation and the development of sales and promotional materials. Deliverables have included product brochures, pull-up banners, exhibition collateral, conference displays and supporting marketing resources designed to improve consistency and strengthen brand presentation across customer touchpoints.

Brand Evolution

As e-vis continues to grow, one of the key challenges has been maintaining a strong connection between the corporate brand and its product portfolio. To address this, Market Creations Agency worked with the team to develop a refined brand approach that creates greater consistency across all marketing channels while allowing individual products to retain their own identity. The strategy established a clearer visual relationship between the evis master brand and its product brands, creating a more cohesive and professional customer experience.

This has included the development of new creative templates, design systems and marketing assets that use shared visual elements while incorporating product-specific colours, messaging and design cues where appropriate.

User Group Forum Marketing Support

Market Creations Agency supported evis with the planning and promotion of its User Group Forum initiative, helping develop a communications strategy designed to maximise attendance, encourage customer engagement and create meaningful opportunities for feedback and knowledge sharing.

Drawing on our experience supporting customer events and industry forums, we assisted with communications planning, content themes, agenda development and direct customer outreach. The strategy combined targeted relationship-driven communications with supporting marketing channels to ensure customers clearly understood the value of attending and participating.

Our involvement also extended to attendee engagement and post-event feedback planning, helping evis capture customer insights, identify future opportunities and strengthen relationships across the Greenlight user community. The result has been a more structured approach to customer engagement that supported both immediate event outcomes and longer-term customer success.

The Outcome

As e-vis continues to expand its presence within the local government sector, Market Creations Agency has provided the strategic marketing support, creative capability and industry insight needed to help guide that growth.

From developing long-term marketing strategies and refining the brand architecture through to supporting major customer engagement initiatives, our role has focused on creating practical, scalable marketing foundations that will continue to support evis and Greenlight well into the future.

Through a collaborative partnership built on strategy, innovation and continuous improvement, we have helped position e-vis to communicate more effectively, engage more meaningfully with customers and strengthen its presence within the local government technology market.