IT Vision

IT Vision is one of Western Australia’s largest suppliers to Local Government in the Enterprise, Resource and Planning (ERP) software sector. They currently hold approximately 80% of the Western Australian market and approximately 35% of the national market with a view to further expansion currently into New Zealand.

The company is also diversifying its key verticals so that it is not ‘exposed’ to the Local Government sector as its sole source of revenue, with new clients emerging in the Health, Transport & Logistics, Utilities and the Not for Profits.

The company is also undertaking a significant digital transformation of its own service offerings, replacing its existing ERP SynergySoft which has been in market for 30 years, and developing a replacement software suite branded Altus.

How Market Creations Agency supports IT Vision

Market Creations Agency were appointed in early 2018 to take full responsibility for the marketing of the IT Vision corporate brand and all product brands in or being developed for market.

The success of this relationship started with an in-depth market research scope of works being undertaken by Market Creations Agency that ascertained the current state of IT Vision’s client mix by geography and industry type, a detailed competitor analysis, focus groups and surveys conducted with both existing clients and clients with competing brands.

All findings were presented to their Board of Directors before being presented to their staff at their annual planning day. The research informed a detailed marketing plan and implementation calendar that had to consider business retention as well as business development opportunities.

The plan was converted into a detailed activity planner that included sponsorships of the various sectors mostly by way of attendance at key conferences targeting the LGA market or emerging industry markets, partnering opportunities with strategic partners and vendors at a local, national and global level, PR and tactical promotional initiatives, social media activation particularly with strong use of video content and updated website as well as updated collateral including capability statement and  product specification sheets.

The key plank in IT Vision’s marketing strategy is in hosting their annual conference iNNOVATE with delegates attending from throughout Australia. Market Creations Agency has been responsible for all marketing and branding of the conference since 2018 as well as being tasked with most of the administrative and logistics requirements involved in event management.

Implementation for IT Vision has been across many channels in many markets Australia wide. Ongoing marketing consultancy services provided to IT Vision include media and public relations, social media management, website management, staff and stakeholder engagement, graphic design, production of strategic publications such as capability statements and newsletters, video production and photography.