Shire of Dowerin

Market Creations Agency has worked closely with the Shire of Dowerin on both their corporate identity and the development of a brand for Dowerin Short Stay Accommodation.

In close consultation with the Shire, Market Creations Agency refreshed their corporate logo and developed a new positioning statement for the Shire – ‘Tin Dog Territory’.

Market Creations Agency also worked with the Shire of Dowerin to prepare a tactical marketing plan promoting Dowerin’s Short Stay Accommodation as the place of choice for people visiting the region for either business or leisure. The plan included strategies to grow tourism and boost the local economy through converting day trip visitors to stay overnight.

The plan covered a wide marketing mix inclusive of logo development, website creation, social media recommendations, promotional signage, email marketing, radio and merchandise which was prioritised in a schedule for the client’s consideration.

We were eager to refresh our corporate identity and style guide – we wanted to keep similar branding elements such as the Dowerin Rose but adjust colours and typography to give the Shire an updated, modern look.

The Market Creations Agency team understood the brief and executed what we needed in a timely manner. The team presented us with a contemporary logo and new positioning statement (‘Tin Dog Territory’) and we are absolutely delighted with the end result.

Rebecca McCall, Chief Executive Officer, Shire of Dowerin