Djeleanna is a new Aboriginal owned and operated contracting business dedicated to servicing the Pilbara community across mining, earthworks, road maintenance and pastoral solutions. The company was awarded a significant contract with Mineral Resources for exploration earthworks and thanks to the significant scale of the job, the team realised the need to establish a brand identity and digital presence to promote their new business. That's where Market Creations Agency stepped in, where we worked together with their leadership team to create a new logo and supporting brand pack, which included a suite of vehicle signage designs, before also helping to bring to life a brand new website presence that places an emphasis on promoting the teams job vacancies and current projects.

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Website Design, Branding,

Brand Development

As a newly established business, Market Creations Agency was tasked with taking the creative lead on the Djeleanna brand identity, helping to take the company's logo and transform it into a full stationery suite inclusive of business cards, email signatures and letterhead designs. The result was a fully connected, synergistic brand identity that connected the dots between all of Djeleanna's physical media touch points. Our team also helped to redraw the original logo concept and provide high-resolution master files so the logo could be used across future digital assets.

Vehicle Signage

Market Creations Agency were also tasked with developing a series of signage assets for Djeleanna's fleet of service vehicles, machinery and freight boxes. The design concepts took inspiration from the newly developed stationery concepts, adding a paint splash element that could help to easily identify Djeleanna assets from a distance. This style was also later used to inform the design and aesthetic of the Djeleanna website. 

Website Development

Djeleanna's website brief asked for a bold design that would appeal to job seekers, their staff members and corporate partners alike. The design we came up with used a dark colour palette to accentuate the splashes of colour throughout. Key content areas were established to promote Djeleanna's projects, latest news and various service capabilities, and a secure staff access area was also established for internal items. All in all the website provides Djeleanna with a state of the art digital presence that can actively help promote the business as it grows in scale. 

Website Copywriting

As Djeleanna was a very recently established business, they didn't any physical marketing assets to draw from when preparing the content for the website. As such, they asked our team of marketing consultants to write all the content for them, fleshing out capabilities, service area, staff profiles, news, and project updates to tell a cohesive story that could be used to mould future marketing materials. Our team ensured all copywriting was developed with SEO best practices in mind and wrote out the full site's worth of content in just a couple of days to ensure efficient turnaround times. 

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The Outcome:

Together, Market Creations Agency has helped Djeleanna elevate their brand and online presence from a startup operation to a business with an established brand and digital presence that will help them attract top level Indigenous talent and job seekers, whilst also providing their corporate partners and clients a refined experience to learn more about what the company does and what Djeleanna stands for.