Leichhardt

Leichhardt is an independent, Australian-owned company operating a sustainable and diversified industrial minerals business across the Gascoyne and Pilbara regions. Specifically, they are actively engaged in identifying and pursuing the ownership of solar salt operations in Australia. Leichhardt engaged Market Creations Agency in 2021 to support their marketing and communications efforts, and we've been supporting their team ever since.

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Client Name
Leichhardt

Website
www.leic.com.au/

Year
2021 - Present

Category
Website Design, Marketing,

Marketing Management

Since 2021, Market Creations Agency has supported Leichhardt with a variety of marketing and communications initiatives. To kick off our relationship, the MCA team developed a comprehensive communications plan and coordinated several targeted marketing campaigns across print media, news, social media, and corporate videos. Acting as an extension of their team, we've provided strategic marketing consultation, written media releases, and ensured all communications effectively address key stakeholders, including the local Indigenous populations Leichhardt collaborates with to create meaningful partnerships and prosperous opportunities, whilst navigating through the heritage and native title process.

Graphic Design Services

Market Creations Agency’s creative design team has worked hard to bring Leichhardt’s brand story to life through a range of assets that have included everything from brochures and flyers to signage, pull-up banners, and print advertising. Our team has designed a significant array of materials to reinforce Leichhardt's brand presence in the Pilbara region and beyond.

Website Development

In 2024, Market Creations Agency took over the management of Leichhardt's website, migrating the site to our proprietary SparkCMS platform and updating its design and content to enhance the company’s online presence. The new website features a dynamic project catalogue, document centre for essential resources, latest news feed, media library, and a staff profile manager, ensuring a comprehensive digital presence that aligns with Leichhardt’s strategic goals.

Outcome

Market Creations Agency’s wide-ranging work for Leichhardt over the past few years has contributed to the company's vision of becoming the largest Australian supplier of industrial-grade solar salt in the Asia-Pacific region. From strategic marketing and communications planning to website development, our team has played a major role in strengthening Leichhardt’s brand story and market position.

Leichhardt

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