Wajarri Holdings

Established in 2008, Wajarri Holdings are a preferred supplier of mining and civil contracting services in the Mid West, and a proud Aboriginal owned and operated business. Wajarri Holdings contracted Market Creations Agency in 2024 to develop a new logo and brand pack, their first website, and a capability statement to boost their online visibility and marketing efforts.

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Client Name
Wajarri Holdings

Website
wajarriholdings.com.au

Year
2024

Category
Website Design, Branding, Publications,

The Website:

The Wajarri Holdings website design draws inspiration from the new corporate brand identity the Market Creations Agency team created. Elements from the logo were adapted for web design purposes to weave intricate Indigenous design elements that create a vibrant aesthetic whilst utilising the earthy tones common to the Wajarri Lands the company operates on. The site makes use of a dynamic image rotator, latest news, and project catalogue modules to showcase the quality and variety of work the company delivers.

Copywriting:

All copywriting on the website was handled by the Market Creations Agency consultancy team, with a lead consultant tasked with managing the projects development and understanding the Wajarri Holdings business to a point where they could lead the content creation efforts and write text that was true to the company’s mission and ethos.

Photography:

Additionally, all photography on the site was captured firsthand by the Market Creations Agency creative team. Our lead photographer joined the Wajarri Holdings team on a day trip to their SKAO operation to capture a huge gallery of images that showcase the friendly faces behind the brand, and the Wajarri Holdings fleet of equipment/machinery in action.

Brand Creation & Capability Statement:

Market Creations Agency also worked with Wajarri Holdings to develop a new brand identity, inclusive of logo design, business cards, letterheads and email signatures, in addition to a brand new 8-page capability statement that will support their future marketing and promotional efforts.

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The Outcome:

The new brand, website and capability statement were all unveiled in early 2024 to a great ovation internally from the Wajarri Holdings team and externally to partner organisations and clients alike. With a fantastic array of photos and new content available, Wajarri Holdings marketing efforts have been transformed almost overnight to position them as a leader in the Mid West civils and mining landscape.