Lily Lagoon Resort

Introduction

Lily Lagoon Resort is Kununurra's only Indigenous-owned resort, offering guests a picturesque location to admire the spectacular Kimberley sunsets. As a social enterprise owned and operated by our client the Wunan Foundation, Lily Lagoon Resort engaged Market Creations Agency to develop its name, branding, website, and ongoing marketing materials upon acquiring the property in 2021.

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Client Name
Lily Lagoon Resort

Website
www.lilylagoonresort.org.au/

Year
2021-Present

Category
Website Design, Branding, Marketing,

Branding

Market Creations Agency collaborated with the Wunan Foundation and the Lily Lagoon Resort management team to establish the resort’s name and visual identity in early 2022. The branding process included integrating local artwork from renowned artist Jan Griffiths into a comprehensive corporate identity consisting of a new logo, stationery suite, signage applications, and other branding elements. The visual identity has been well received by both Kununurra locals and visitors, contributing to the resort’s successful launch and ongoing presence in the Kununurra market.

Website Design & Development

The Market Creations Agency team also was tasked with designing and developing a custom website that could elevate Lily Lagoon Resort’s digital presence. The site we built effectively showcases the various ways guests can stay, dine, and play at the resort, with a visually engaging design that brings the branding to life with intuitive navigation, quick links, a latest news feed, an events calendar, and an integrated social media feed.

Marketing

Since Wunan took over the Lily Lagoon Resort property, Market Creations Agency has provided ongoing marketing support through the creation of promotional materials, including flyers, menu designs, and social media assets. We have also managed the resort’s social media presence and developed additional brand assets such as pull-up banners and conference materials. Through our marketing work, we have strategically helped position Lily Lagoon Resort as the premier accommodation choice in the Kimberley region.

Our Work with the Wunan Foundation

Market Creations Agency is proud to have a strong working relationship with the Wunan Foundation, having managed their website, annual reports, and marketing initiatives for several years now. Our support extends across day-to-day social media management, monthly newsletters, media releases, PR, and a diverse range of design work which has included the development of a new stationery suite and style guide, promotional material such as pull-up banners, flyers, posters, and eye-catching graphics for their social media accounts.

Outcome

Since Wunan assumed management of Lily Lagoon Resort, Market Creations Agency has played a crucial role in shaping the resort’s brand identity. From logo and branding development to website design and ongoing marketing support, our work has helped establish the resort as a sought-after destination for tourists and locals alike. As an extension of the Wunan team, we respond promptly to marketing requests, ensuring high-quality materials that resonate with visitors eager to experience the Kimberley’s breathtaking sunsets from the comfort of Lily Lagoon Resort.

Lily Lagoon Resort

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