Bidyadanga

Bidyadanga Aboriginal Community (La Grange) is located on the Kimberley coast of Western Australia, 1,590 kilometres from Perth and 180 kilometres from Broome. Recognised as the largest remote Aboriginal community in WA, Bidyadanga is home to approximately 850 residents and five language groups: Karajarri, Juwalinny, Mangala, Nyungamarta, and Yulpartja. Rich in history, art, and culture, the community continues to build a strong economic base supported by diverse enterprises and social programs.

Client Name
Bidyadanga

Year
2011-Present

Category
Website Design, Branding, Marketing, Publications,

Our History with Bidyadanga

Market Creations Agency has worked with Bidyadanga since 2011, beginning with the design of their original logo and website. After a brief hiatus, we were re-engaged in 2021 to produce new annual reports, marking the start of a renewed partnership. This relationship has since grown into a comprehensive marketing contract, including a full website redevelopment to enhance Bidyadanga’s digital presence.

Annual Reports

Since 2021, MCA has designed Bidyadanga’s annual reports, producing colourful, engaging publications that showcase the community’s achievements and initiatives. These reports combine strong visual storytelling with clear, accessible content drawn from strategic plans, board reports, and program updates, creating a valuable resource for stakeholders and members alike

Pijarata Produce

One of the most exciting projects within this partnership has been the branding of Bidyadanga’s social enterprise, Pijarata Produce. This initiative represents the community’s commitment to creating sustainable employment opportunities and career pathways in agriculture. Established in collaboration with Shamrock Gardens farm, Pijarata Produce grows sweet potatoes, watermelons, and pumpkins, while also supporting Bidyadanga’s long-running Kakadu plum (gubinge) enterprise.

MCA worked closely with the Bidyadanga team to develop a distinctive brand identity for Pijarata Produce. Our work included designing the program’s logo, creating a style guide, and producing uniforms, merchandise, stationery, and packaging labels for fresh produce. The result is a vibrant, culturally grounded brand that positions Pijarata Produce as a trusted name in Indigenous agriculture and community enterprise.

Ngapa Laparnarna NL Services

In addition to Pijarata Produce, MCA helped modernise the brand for Ngapa Laparnarna NL Services, Bidyadanga’s water solutions enterprise serving mining, government, and commercial sectors. Our team refreshed the visual identity and delivered a suite of marketing assets, including staff uniforms, business cards, stationery, and event signage, ensuring the brand reflects the professionalism and technical expertise of NL Services.

The Outcome

The ongoing partnership between Market Creations Agency and Bidyadanga Aboriginal Community continues to deliver strong outcomes. Through branding, marketing collateral, annual reports, websites, and enterprise identities, our work has supported Bidyadanga to clearly communicate its vision, celebrate culture, and strengthen its economic future.

To support this, our team has delivered a cohesive suite of physical and digital marketing materials including pull-up banners, a complete stationery suite, a refreshed corporate style guide, staff uniforms, and an updated website, each designed to ensure consistency, professionalism, and alignment with cultural values and community pride.