Badgebup

Badgebup is an Aboriginal Corporation based in Katanning, who are dedicated to closing the gap through innovative, culturally secure Aboriginal land enterprises across the Great Southern region. Their work spans ranger programs, bushfoods, seed collection, and cultural heritage tours, alongside social programs focused on early childhood, healing and wellbeing, and youth training. Market Creations Agency has been the marketing partners for Badgebup since early 2024, supporting their vision to strengthen community engagement and build a professional brand presence that reflects their cultural identity and aspirations.

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Client Name
Badgebup

Website
badgebup.org.au/

Year
2024-Present

Category
Marketing, Publications,

Branding Workshop

To help Badgebup elevate its brand, the Market Creations Agency team travelled to Katanning to conduct a comprehensive branding workshop. During this session, our team presented a series of concepts designed to transform Badgebup’s logo into a modern, cohesive identity supported by a detailed style guide. This new visual framework has since been applied across a range of physical and digital materials, ensuring consistency and cultural relevance. As part of this initiative, we also created a distinctive logo for the Ngoolyark Junior Rangers program, giving the youth-focused initiative its own identity while maintaining alignment with the overarching brand.

Marketing Services

Beyond branding, MCA provided extensive marketing support to strengthen Badgebup’s presence in the community. We developed creative assets that included event signage, promotional materials, and organisational templates, all designed to reflect the refreshed brand identity. From pull-up banners and posters to uniform designs and stationery, each piece was crafted to communicate professionalism and cultural authenticity. These resources have helped Badgebup share its story more effectively and engage stakeholders with confidence.

Annual Report

In 2024, MCA worked closely with Badgebup to design, print, and deliver their first-ever annual report, which was a significant milestone for the organisation. Our team produced a visually compelling publication that captured the essence of Badgebup’s achievements and future goals. The process included copywriting and proofreading to ensure clarity and accuracy, drawing on content from board reports, strategic plans, and community updates. The final report was not only informative but also a powerful tool for transparency and advocacy, setting a new benchmark for Badgebup’s communications.

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Outcome

The collaboration between Market Creations Agency and Badgebup Aboriginal Corporation has delivered transformative results. With a refreshed brand identity, a suite of marketing collateral, and a professionally designed annual report, Badgebup is now better equipped to communicate its mission, celebrate its successes, and engage its members and partners. This partnership reflects our team's commitment to supporting Aboriginal organisations with creative solutions that respect culture while driving impact.