Discover Moora

The Shire of Moora sought to elevate its tourism presence by establishing a standalone destination brand and website that celebrates the region’s natural beauty and vibrant creative community. With an extraordinary wildflower season and an emerging arts scene, Moora offers a unique combination of colour, culture, and country charm.

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Client Name
Discover Moora

Website
www.moora.com.au

Year
2025

Category
Website Design, Branding,

Brand Development

Market Creations Agency developed the Discover Moora brand identity to highlight the region’s wildflower heritage and growing arts scene. With the tagline “Follow the Flowers, Find the Art,” the brand links Moora’s natural beauty to its creative offering. The logo features a simple, flowing flower symbol, supported by a colour palette of teals, reds, and pinks inspired by local blooms. The brand kit also includes a standalone m icon to provide flexible graphic application. The brand was applied to stationery, email signatures, PowerPoint templates, flyers, social media assets, and a full style guide to ensure consistency across all platforms.

Website Development

The new Discover Moora tourism website brings the brand to life through a clean, user-friendly design. The teal, pink, and white colour palette is paired with simple floral elements and line art to create a cohesive visual style. A hero image rotator showcases local landscapes and attractions, while clear navigation directs visitors to key areas such as Stay, Play, and Explore. The homepage also features a dedicated Wildflower Way section with maps, hotspot markers, and profiles of popular blooms. To support community engagement, the site includes an integrated Facebook feed, events calendar, image gallery, and a directory of local accommodation, attractions, cafés, and arts and culture venues. The result is a bright, accessible platform that presents Moora’s tourism offering with clarity and charm.

Wildflower Trail

The website’s Wildflower Trail functionality provides travellers with an intuitive and visually engaging way to explore the region’s wildflower hotspots. The interactive map highlights key towns and viewing locations, guiding users along the Wildflower Way and the Midlands Route with clear waypoints and pathways. Each hotspot is supported by detailed content that helps visitors identify different wildflower species, learn about their blooming seasons, and plan their journey through Moora’s most scenic areas. The trail design mirrors the flowing botanical elements of the brand, making the experience both informative and aesthetically aligned with the broader tourism identity.

The Outcome

Together, the new brand and Discover Moora website establish a compelling destination marketing presence grounded in local colours, stories, and natural beauty. By blending striking visual identity with practical visitor information and interactive features, Market Creations Agency has positioned Moora as an essential stop on Western Australia’s wildflower trail. The result is a digital and brand experience that not only showcases what makes Moora special but invites travellers to explore, connect, and discover the region for themselves.

Discover Moora

Brand Development

Website Development

Wildflower Trail

The Outcome

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