Shire of Menzies

The Shire of Menzies first joined Market Creations Agency’s CouncilConnect program in 2014, which marked the start of a long‑term digital partnership. In 2025, the Shire re‑engaged our team to reimagine and refresh their website, with a clear brief: to create a clean, modern and sophisticated website that prioritised ease of access to essential council information, kept residents and visitors informed, and better showcased the region’s unique tourism offerings as the gateway to Lake Ballard.

The project focused on balancing everyday council functionality with stronger destination storytelling, positioning Menzies as both a great place to live and a compelling place to visit.

Visit Website

Client Name
Shire of Menzies

Website
www.menzies.wa.gov.au

Year
2025

Category
Website Design,

The design

The refreshed website design embraces a crisp white base paired with a deep sage‑teal colour palette, delivering a timeless and refined aesthetic that reflects the Shire’s character and landscape.

This foundation is complemented by a carefully curated library of local imagery that brings the region to life. Photography highlights the area’s vast natural beauty and unique tourism assets, from heritage buildings and historic machinery from the gold rush era, through to the iconic Inside Australia art installation by Antony Gormley, the expansive scenes of Lake Ballard, and the region’s renowned stargazing opportunities.

Together, these visual elements create a website that feels open, contemporary and distinctly representative of Menzies.

The features

Functionality and ease of use were central to the website refresh. The new homepage opens with a clean mega‑menu navigation, providing quick access to key information, alongside an embedded fire ratings feed positioned prominently at the top of the page.

Below this, an image rotator sets the tone visually, followed by a quick actions section that directs users to essential content such as upcoming council meetings and the latest road condition reports. Further content areas are dedicated to keeping the community informed through current news, social updates and public notices.

The homepage concludes with a visual image gallery and clear promotion of the Visit Menzies additional design template, encouraging users to explore the region’s tourism offerings in more detail.

Visit Menzies: A dedicated tourism experience

As part of the refresh, Market Creations Agency also developed an additional design template for Visit Menzies, functioning as a dedicated mini‑site within the main Shire website.

This subsection features its own homepage layout, navigation structure and content, tailored specifically to visitor needs. Visit Menzies acts as a one‑stop destination for tourism information, showcasing where to stay, what to do, and how to explore the region, while seamlessly integrating with the broader council website.

The result is a cohesive digital experience that supports both residents and visitors without compromising clarity or navigation.

Visit Menzies

The Shire also partnered with us to develop an additional design template dedicated to promoting their tourism brand. Representing Australia’s Golden Outback, the Visit Menzies landing page features the things to see and do in and around Menzies, Lake Ballard and Kookynie.

A key tourist attraction featured on the Visit Menzies page is Lake Ballard, home to the famous Antony Gormley Sculptures.

The Outcome

The refreshed Shire of Menzies website delivers a simplified, intuitive user experience, underpinned by a classic yet contemporary white‑and‑green design. Essential council information is easy to find, while tourism content is elevated and clearly presented, reinforcing Menzies’ identity as both a welcoming community and a unique inland destination.

The new website successfully balances function and storytelling, positioning the Shire of Menzies as a place that is informed, accessible and proud of its region.