Shire of Peppermint Grove

The Shire of Peppermint Grove chose to redevelop their corporate website with CouncilConnect in 2018.  The Shire was eager to refresh their digital identity and counter public perception that the Council was too dated and traditional.

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Client Name
Shire of Peppermint Grove


Website Design,

The Market Creations Agency team worked with the Shire to develop a clean, modern website design that was mobile responsive and easy to navigate for an older demographic. Prominent quick links and a large mega menu made the search for information simple for users. Market Creations Agency also worked with the Shire to restructure the website site map – ensuring information was displayed in a hierarchy tailored for the external user, rather than Shire staff.

Website modules included were: Mega Menu, Quicklink Manager, DAIP implementation, Event Calendar & Community Engagement Add On, Council Meetings, Gift & Travel Register, Consultations & Community Engagement Add On, Image Rotator, and Latest News.

In 2019, approximately one year after the redeveloped website was launched, the Shire conducted a user experience audit on the website to assess how users were interacting with the platform. The audit included an in-depth review of Google Analytics and heat mapping which tracks a user’s cursor, scroll and clicks. Results were positive, indicating that users were self-servicing and finding the information they needed. Minor design edits were made to further optimise the website, including reducing the overall length of the website (to reduce required scroll) and optimising quick link layout for mobile view. The Shire also adopted additional functionality – Complaints Register, Declarations Register, Council Contact Register - to ensure compliance with the Local Government Legislation Amendment Act (2019).

More recently, the Shire progressed with a second CouncilConnect website for The Grove Library. The Library is a shared asset between the Shire of Peppermint Grove, Town of Cottesloe and Town of Mosman Park, meaning the website redevelopment required buy-in from all three parties. The design of the new library website drew inspiration from the Shire of Peppermint Grove’s corporate website design to ensure consistency in brand and user experience.

The Grove Library website utilised Additional Design Templates for the different service areas - The Grove Library, Grove Kids and Community History. This enabled each section to have their own colour palette, quick links and news feeds.

Market Creations Agency has also assisted the Shire of Peppermint Grove with the design and print of their quarterly community newsletter, Peptalk.