The Design

From playful dolphins riding the surf and migrating whales off the coastline to colourful wildflowers, dramatic cliffs, sand dunes and ancient caves, the Ravensthorpe region is rich with natural beauty. The website's design embraces these iconic landscapes, allowing high-impact imagery to take centre stage across the user journey.

A clean and contemporary visual style creates space for photography to shine, while carefully considered colour accents inspired by the region's coastal and natural environment add personality throughout the site. Subtle design elements, intuitive layouts and improved content presentation work together to deliver a polished user experience that feels both modern and unmistakably Ravensthorpe.

The Development

Built on the CouncilConnect platform, the new homepage brings together a range of powerful features designed to improve usability and help users quickly access the information they need.

Key features include a prominent search bar and quick-link navigation, making commonly accessed content readily available from the moment visitors arrive. Dynamic content modules showcase the latest news and announcements, upcoming Council meetings and important community information, while the hero image rotator highlights the region's stunning scenery and local attractions.

The site also includes UserWay integration to support enhanced accessibility requirements, a prominent newsletter subscription feature to encourage ongoing community engagement, and live weather and fire danger information to help residents stay informed of local conditions.

Creating a Seamless Tourism Experience

Tourism remains a vital part of the Ravensthorpe economy, and the refreshed corporate website plays an important role in connecting visitors with the region's broader digital tourism ecosystem.

Rather than duplicating content, the new website creates a clear and seamless pathway to the Fitzgerald Coast tourism website, allowing visitors to transition naturally from corporate information to destination-focused content. This integrated approach helps promote local attractions, accommodation providers, events and visitor experiences while ensuring both websites work together as part of a cohesive digital journey.