QR Codes: A Marketing Fad or the Future?
The year 2011 brought with it a new buzzword; QR Codes. The black and white pixelated squares were everywhere. The interaction it sparked with consumers had marketing gurus all around the world, buzzing with the most innovative ways to capitalise on this exciting new trend. However, despite its rapid rise to the top of the marketing world, its decent into obscurity was just as drastic.