Brand & Corporate Identity

At the heart of the project was the creation of a new brand for Bundiyarra — one that felt authentic, confident and unmistakably their own.

We designed a new primary logo supported by a suite of complementary sub‑brands for key programs, including the Bundiyarra Regional Aboriginal Community Kinship Stay and the Bundiyarra Irra Wangga Language Centre. Each brand was carefully developed to sit comfortably within the broader Bundiyarra identity while retaining its own character and purpose.

To support consistent use across all touchpoints, we delivered a full stationery suite for the parent brand and each sub‑brand, alongside detailed style guides outlining colour palettes, typography, graphic elements and practical applications. Together, these tools provide Bundiyarra with a strong, flexible identity system they can confidently use into the future.

Website Design & Development

The new website quickly became a favourite project within our team, thanks in large part to the bold and distinctive visual direction.

Drawing on a vibrant colour palette of purples, aquas and oranges, the website delivers a highly unique and unmistakably Bundiyarra look and feel. Indigenous artwork and patterns derived from the authentic artwork underpinning the brand were woven throughout the design, creating depth, movement and cultural connection across the site.

The result is a confident, contemporary digital presence that brings Bundiyarra’s story, programs and community impact to life, while remaining intuitive and accessible for a wide range of users.

Photography

To ensure the new brand and website felt grounded and genuine, our team travelled to the Mid West to capture on‑Country photography of Bundiyarra’s people, places and initiatives.

This photography now features prominently across the website and supporting marketing materials, adding warmth, authenticity and a strong sense of place to Bundiyarra’s digital presence. The imagery plays a key role in reinforcing the organisation’s identity and showcasing the people at the centre of its work.

Following the successful delivery of Bundiyarra’s new brand and digital platforms, our partnership continues through ongoing marketing support across a broad range of initiatives.

This next phase of work has seen the Market Creations Agency team supporting Bundiyarra across both digital and physical touchpoints, helping to strengthen external communications while also improving how information, updates and stories are shared internally. From digital channels and content development through to campaign support and practical marketing tools, our focus is on building consistency, clarity and confidence across every interaction.