The Design

The new Beatty Park website is bright, bold, and unapologetically colourful—just like the flags that hang above its pools. Our design team embraced loud colours that jump off the page, creating a visual experience that feels as dynamic as the centre itself. The layout is clean and modern, with strong contrasts and vibrant accents that guide users through the site while showcasing Beatty Park’s facilities and programs in a way that feels exciting and accessible.

PerfectMind Integration

As part of this project, our team worked to develop an integration with Beatty Park’s PerfectMinds platform, which brings real-time fitness class timetables directly to the homepage. Users can browse from the available selection of classes and register for sessions like Yin Yoga, Body Pump, spin classes, balance classes, and many more, through a fully integrates display.

The integration also includes a bright and colourful graph display of the weekly pool lane availability, complete with colour-coded indicators for peak, off-peak, busy, and fully booked sessions. Filters allow users to view availability across each of Beatty Park’s four pools, making it simple to plan swim sessions and fitness activities with confidence.

The Development

Beyond its striking design and smart integrations, the Beatty Park website delivers a seamless user experience through a range of dynamic features. The homepage opens with a hero video showcasing the pools, classes, staff, and local athletes, overlaid with a dynamic search section that includes popular links for quick navigation.

We also incorporated a latest news feed to keep the community informed and a large social media feed that displays the latest 10 Instagram posts in a portrait-style grid, letting the visuals shine and reinforcing Beatty Park’s active fitness community.