GRAMS

Market Creations Agency has been a proud marketing partner of the Geraldton Regional Aboriginal Medical Service (GRAMS) for more than 20 years. Recently, we collaborated with the GRAMS team on an exciting new project to refresh their corporate website, ushering them into a new digital era. The redesigned site showcases stunning photography, spotlights programs and services, and keeps the local community informed about upcoming events and activities through an engaging web presence that feels just as good as it looks.

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Client Name
GRAMS

Website
www.grams.asn.au

Year
2025

Category
Website Design,

The Design

The new design embraces the GRAMS colour palette, featuring a vibrant red and yellow aesthetic balanced with cream and earthy tones that authentically capture the organisation’s identity. Our team leveraged the comprehensive library of photography assets we had captured during our many trips to the clinic, showcasing the GRAMS team in action. These images were integrated throughout the site to create a welcoming environment for visitors, particularly those who may feel anxious about seeking medical care. The result is a design that feels approachable, culturally aligned, and visually compelling.

Key Features

The homepage is packed with engaging content and intuitive navigation. It opens with a full-width image rotator highlighting the GRAMS team, followed by quick links to popular pages. Further down, the site promotes major services and programs such as GPs, Aboriginal Health Practitioners, and diabetes support, blending photography with creative graphic design. A map feature highlights GRAMS’ main clinic and outreach services in Carnarvon and Murchison, while strategic content areas showcase the latest news, events, and social media updates.

Dynamic Content

A unique feature of the new site is its dynamic content area dedicated to GRAMS’ major programs, including SEWB and TIS. As Market Creations Agency also manages GRAMS’ marketing efforts, we designed the third section to change monthly, promoting key health themes such as Movember, Healthy Holidays, and global health awareness days. This approach ensures the site remains fresh and engaging, offering a creative communication method that sets GRAMS apart from other health services.

The Outcome

The new GRAMS website significantly enhances the organization’s digital presence, seamlessly integrating its rich photography library with design elements that reflect its spirit and identity. This platform not only improves user experience but also strengthens GRAMS’ ability to communicate effectively with its community. Market Creations Agency values its long-standing partnership with GRAMS and looks forward to continuing to optimize the site as a key communication channel within our broader marketing arrangement.

Client Testimonial

It was important to GRAMS that our online platforms represented all the locations that we service. Being such a dispersed team, effective communication was crucial to enable a connected organisation.

The design and navigation on the site were implemented to ensure accessibility and an intuitive user experience. The sites were very user friendly, making it easy to find information and resources online.

Market Creations Agency understood our needs and worked closely with us to develop the website and intranet tailored to our requirements. The team also supported us in facilitating the project, making it a smooth and stress-free process. We’re really impressed with the finished sites.

David Batty – Health Promotions Officer, Geraldton Regional Aboriginal Medical Service