The Background

Integrated ICT began life as the Information & Communications Technology arm of Market Creations, a marketing and web development business with more than 25 years of experience delivering digital solutions across Western Australia, particularly within the local government sector.

As both sides of the business continued to grow, a strategic decision was made to separate the marketing and ICT offerings into two distinct entities. On 1 July 2021, Market Creations Technology Pty Ltd, trading as Integrated ICT, was launched as a standalone brand.

This transition marked a significant milestone. It allowed Integrated ICT to sharpen its focus on delivering specialised, best‑practice ICT services, while continuing to collaborate closely with Market Creations Agency as a trusted partner.

Since the brand launch, Integrated ICT has continued to evolve in step with its clients and the fast‑moving ICT industry. Today, the business is recognised for its strong relationships, dependable service, and tailored solutions — all built on a legacy of trust and innovation established over decades.

Branding

A critical part of the business split was the creation of two clear, confident brand identities.

In 2021, the Market Creations Agency team worked closely with leadership to develop both the new Market Creations Agency logo and the Integrated ICT logo, establishing two distinct yet connected brands under the Market Creations Group.

The Integrated ICT logo was carefully designed to acknowledge its origins as a Market Creations company, helping the new entity retain valuable brand equity, intellectual property, and recognition — particularly within Western Australia and the local government sector where Market Creations had built a strong reputation.

Beyond the logos, our team developed a full suite of supporting stationery and promotional materials to ensure a cohesive and professional brand launch. This comprehensive rollout helped usher in a new era for Integrated ICT, giving the business the confidence and visual consistency needed to operate independently from day one.

Website Development

As part of the separation into two businesses, our creative and development teams also designed and built a new website for Integrated ICT. As a newly established standalone brand, the website needed to immediately communicate credibility, capability, and history, reinforcing its roots in Market Creations while clearly positioning Integrated ICT as a standalone specialist ICT provider.

The website design focuses on clarity and connection. A dynamic background graphic reflects the Integrated ICT philosophy of “connecting the dots” behind complex information systems, while intuitive navigation and quick links make it easy for visitors to explore services and capabilities.

Strategic content areas were included to encourage visitors to book a no‑obligation ICT health check, showcase recent testimonials, and display the team’s CSAT score from the last 90 days, providing real‑time performance feedback. To further strengthen engagement, we integrated a Facebook feed to highlight social content, a newsletter signup to share special offers, news, and industry insights, and a partner logos section to reinforce trust and credibility.

Together, these elements created a strong digital foundation that continues to serve the Integrated ICT team well as the business grows.

Publications

Our collaboration with Integrated ICT extends well beyond branding and web. The Market Creations Agency team has worked closely with Integrated ICT to develop key publications, including their capability statement and a comprehensive Education Brochure.

The education brochure is a 32‑page publication designed specifically for schools, showcasing exclusive offers and the latest technologies being adopted across the country. From Commbox interactive displays and digital signage to video conferencing and hybrid learning solutions, the brochure has become an invaluable sales and engagement tool.

It has played a key role in supporting Integrated ICT’s growth within the education sector, helping the team build strong relationships with schools across Western Australia.