Brand Style Guide Development
To support long-term brand consistency, Market Creations Agency developed a comprehensive Brand Style Guide that brought together every aspect of the LG Professionals WA brand into a single practical resource.
Rather than focusing solely on logos and colours, the guide explored the broader foundations of the organisation's identity. It documented brand personality, organisational values and how these should be reflected through visual expression and communications. The guide also established a clear tone of voice and writing style framework, helping ensure consistency across member communications, reports, presentations and marketing campaigns.
A significant component of the guide was dedicated to imagery and photography. Drawing on the extensive image library created through dozens of photography shoots undertaken as part of the LG Careers Campaign, the guide provided clear direction on image selection, composition, diversity and representation to ensure authentic and consistent storytelling.
The result was a practical, easy-to-use brand resource that enables staff, partners and external suppliers to apply the LG Professionals WA brand consistently across all communications and marketing activities.
Stationery & Marketing Materials
Following completion of the style guide, Market Creations Agency worked with LG Professionals WA to redesign and expand their suite of branded communications materials.
This included the development of a cohesive corporate stationery suite and marketing resources that aligned with the newly established brand standards. Every asset was designed to create a professional and recognisable visual identity while remaining practical for day-to-day use across the organisation.
Deliverables included:
- Business cards
- Letterheads
- PowerPoint presentation templates
- Name badges
- Corporate report templates and report designs
- Social media templates and graphics
- Digital advertising banners
- Event and promotional flyers
- Conference and presentation materials
- Promotional brochures
- Detailed maps illustrating LG Professionals WA's areas of operation across Western Australia
By developing a complete suite of branded materials, LG Professionals WA gained a consistent and professional visual presence across member communications, events, reports and marketing activities.
Leadership Competency Framework
Market Creations Agency also partnered with LG Professionals WA to design and produce their Leadership Competency Framework resources.
Developed to support leadership growth and capability development within local governments, the framework provides practical guidance for current and emerging leaders across the sector. Our team transformed the framework into a professionally designed publication that balances accessibility with detailed information, ensuring the content could be easily used by councils, managers and staff.
The project included both long-form and condensed versions of the framework, allowing users to access detailed guidance or quick-reference information depending on their needs. Careful attention was given to layout, hierarchy and readability, ensuring the document remained engaging while delivering complex information in a clear and practical format.
The completed framework has become an important resource supporting leadership development and organisational capability across local government in Western Australia.
LG Careers Campaign & Professional Photography
Our relationship with LG Professionals WA also extends to workforce attraction and sector promotion through the ongoing LG Careers Campaign.
Market Creations Agency has coordinated and delivered multiple phases of this statewide initiative, helping raise awareness of career opportunities within local government and showcasing the diverse range of professions available across councils throughout Western Australia. The campaign has involved strategic planning, campaign management, digital marketing, content creation, photography and videography coordination, social media management and stakeholder engagement.
Professional photography has been a key component of both the LG Careers Campaign and broader LG Professionals WA marketing initiatives. Our team has coordinated and delivered photography projects across metropolitan, regional and remote Western Australia, building an extensive image library featuring real local government professionals, workplaces and communities.
These authentic images have been used across recruitment campaigns, reports, publications, websites, presentations, social media and marketing materials, helping LG Professionals WA tell genuine stories that reflect the diversity and impact of local government careers.
To learn more about this statewide workforce attraction initiative, view our dedicated case study on the LG Careers Campaign.
Read LG Careers Campaign Case Study