Australia’s Coral Coast Holiday Planner

Market Creations Agency worked with Australia's Coral Coast on their annual holiday planner publication which provides tourism information on the coral coast of Western Australia. 

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Client Name
Australia’s Coral Coast Holiday Planner



About the client

Stretching along 1,100km of breathtaking coastline from Cervantes, two hours north of Perth, Western Australia, to the World Heritage-listed Ningaloo Reef, Australia's Coral Coast is home to stunning bays, fascinating wildlife and rugged landscapes. You'll find some of the best known and most loved attractions in Australia from the Pinnacles, Kalbarri National Park and Shark Bay World Heritage Area, to Monkey Mia and the mesmerising Ningaloo Reef, tied together by one world-class road trip - the Coral Coast Highway. 

The Brief

The 2015/2016 Holiday Planner was to reflect the beauty of the Coral Coast and assist the public with essential information, insider tips, and give people inspiration to make the most of their adventure. 

Western Australia, You Beauty!

Ocean blues, rich reds, and vibrant greens can be found throughout the publication that helps paint a picture of our extraordinary landscape. From itineraries to maps, accommodation and tour recommendations, to awesome travel images - the Holliday Planner has it all!

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The Outcome

Australia's Coral Coast Holiday Planner was an 88pp self-cover brochure. Market Creations Agency also provided printing services and printed 70,000 copies with full colour throughout on 90gsm gloss (chain of custody accredited), and then folded, collated, saddle-stitched and trimmed to 275mm x 210mm. 

For this project, the total services provided included a style guide, layout, advertising design, print, and overall project management.